Mobile Friendly website design.
Did you know that today over 60% of browsing on the internet is done by mobile devices and yet there are still a lot of websites out there that are not "mobile friendly". If your website is not mobile friendly is is not easy to view on a mobile device and you could lose a large percentage of your viewing audience, plus you loose Google ranking. So it is important to have your website mobilized!
That’s not to say the desktop isn’t important anymore; most e-commerce transactions are still taking place on the PC, and a multi-platform strategy is critical. However, many marketers and brands still treat the desktop as the primary area of focus, which is way out of alignment with consumer behavior.
Advantages of a mobile website include
Easier navigation for mobile users
Improve your visitor experience across all devices
Increase conversion rates by using bold touch points.